Data Collection

Data is collected through primary survey. Mystery Shopping techniques are adopted to assess availability and price.

Data is gathered through personal visits to the sites and it is not a mere telephonic or internet search.

Data covers only primary 'marketable supply'. What is primary marketable supply?

Coverage stands more than 90% of the universe. Thus this is not a sample based research.

We adopt bottom-up approach where units sum up to define building, buildings sum up to define project, projects sum up to define locality, localities- suburb and suburbs- city.

Each and every project is mapped across various data points. What is data points?

Data is then conjoined and the movement in inventory, sales (offtake), price and construction progress is assessed at every project's level.

Data point is the month (mm/yy) when survey was instituted and carried out.

Ressex is shown across various data points like jan05, march 09 etc, these are the months when survey was carried out. Indices during any data point represent market at that point of time.

Primary Marketable Supply represents the supply of the project by the builder/developer.

But it includes only those, wings, building, units which are currently being marketed.

What we mean is that if a builder has a land parcel, with the potential to develop 2000 units but at present he is marketing only 200. Then, only these 200 units will be considered as primary supply.

Similarly, if a builder has a project with 2000 units and 1000 units comprising of phase 1 is already sold out and presently he is not marketing, then these 1000 units are not the part of primary marketable supply.

Whatever is being offered to the consumer is the supply.

Would it cover, ready and under construction supply?

Yes, it would cover ready and under construction, all the properties, which are being marketed by the developers in various stage of construction.

Would it cover, proposed units?

No, it does not cover proposed units.

Would you cover the projects which are being marketed but their construction is not yet started?

Yes, we cover those projects as they are being market and falls in our definition of marketable supply.

Does your supply figures suggest the volume of construction?

No, there are cases when a builder is marketing his project and he has not started the construction of the project.

It reflects the potential of the construction. But not necessarily the construction being undertaken.