What is Sales/ Demand Index?
Demand is ‘units sold’ between two dates of surveys.
Assessment Approach:
How do you assess Sales?
Like, Inventory, Demand represents unit sales between two data points
Every project is mapped across data points. Say we carried out a survey in Dec 08 and at that point of time a project A comprising 100 units had 40 flats sold and 60 flats unsold…the same project A surveyed in March 09,could very well show 55 flatssold and 45 flats unsold.
| Data Points | Dec 08 | Mar 09 |
| Inventry(Unsold Stock) | 60 | 45 |
And the sales during the period is 60-45=15
All the projects are mapped in the same manner and the movement is assessed, and are then grouped to represent location, suburbs and city.
Q.How do you collect sold and unsold data?
Mystery shopping techniques are adopted. The surveyors go to the respective site offices as a buyer and probe into the availability and price.
Q.How can you say that you collect the true picture?
We cannot guarantee an absolute true picture.There are always errors in assessment, but over a time when a project is scanned again and again, the errors gets minimized. And we get a fairly true picture of the market. Science is approximation.We endeavor to attain high quality and follow strict checklists to maintain quality.
Q.Do you also assess cancellation?
Yes, we get the projects with negative sales.